Google has recently introduced stricter verification processes for Google Play
Console accounts, raising the bar for app quality on the Play Store. This initiative aims to enhance trust and safety across the platform, but it comes at the cost of additional work for developers.

If you are a developer with an active Play Console account, you will have already either selected a verification date, or had one assigned to you. From that date you will have 60 days to complete verification. Missing the deadline can have serious consequences, including the removal of your apps from the store and potential account closure.

What You Need for Google Play Console Verification

Verification should not be a difficult process, but to ensure it goes smoothly, itʼs best to be prepared with all the required details. Hereʼs a brief rundown of what youʼll need:

• D-U-N-S Number:
  The Data Universal Numbering System (D-U-N-S) number is an internationally recognised business identifier. If you donʼt have one, itʼs essential to apply in advance as processing times can vary.
• Organisation Phone Number: A valid and reachable phone number associated with your business.

• Organisation Website: Google uses your website to verify your organisationʼs online presence, so make sure itʼs accurate and up-to-date.
  

• Contact Details:
  Name
  Email – Google will send a confirmation email for verification, so ensure you have access.

• Phone number – Youʼll receive a verification code via text or call to
  confirm.

• Organisation Registration Document: Either a certificate of incorporation
  or registration document, proving the legitimacy of your organisation. 

• Image of Your ID: A government-issued ID such as a passport or driverʼs
  license, which Google uses to verify your personal identity. 

• Bank Statement (for Paid Apps) If your apps involve any transactions or
  payments, a recent bank statement may be required to verify your
  disbursement payment method.

The Verification Process and What to Expect

Once you have submitted all the required information, youʼll receive a message
in the Play Console saying that verification is in progress. The review process typically takes a few days, though it can be longer depending on if any details need further clarification.

During this time, keep an eye on your email and Play Console notifications, as Google may reach out for additional information if needed.

If your verification deadline is approaching and youʼre unable to complete the process in time, you may have the option to request an extension. This extension typically grants an additional month, allowing you extra time to complete verification and avoid having your apps removed or your account closed. This option will appear in the Play Console as your deadline draws near, so keep a close watch for this if youʼre running short on time.

In Summary

While Googleʼs new requirements may feel like a burden to some developers, they are intended to improve the overall quality and security of apps on the Play Store. By staying organised, preparing required documents in advance, and responding promptly to any verification requests, you can ensure a smooth process and continue focusing on what matters most-developing great apps.